HEINZ BEANZ CREATIONZ - Mash Market

Case Studies

HEINZ BEANZ CREATIONZ

Encouraging consumers to create healthy homemade recipes using the Heinz Beanz Creationz range and experience the versatility of the product. Hot samples, cooked, prepared and distributed, on the go, at some of Australia’s most iconic locations.

Content captured from the road trip was used for digital, social, PR and OOH content

Partnered with influencers in Melbourne and Sydney to blog/post about the meal ideas

11,000+
Hot Meals Sampled

35,000
Engagemnts

20
Locations

Partnering with experiential agency Oxygen, we produced a food truck, wrapped as a baked bean can, where we cooked and prepared snack sized nacho and burrito samples using the new Heinz Beanz Creationz. The food truck toured from Melbourne to Brisbane.