Growing readership and subscriptions in Australia and New Zealand by bringing-to-life a ‘hero’ content piece from The Economist magazine. Our role was to provide a team who could deliver the experience and convert a complex message to a new subscription.
Reduced Cost Per Acquisition by 16%
The highest number of new subscriptions achieved in one day, globally
Targeting high footfall CBD locations and office towers. Consumers were offered a free smoothy, made from ‘wonky’ fruit & veg, usually not fit for sale in supermarkets. While customers waited our ambassadors explained the global costs of ‘wasting’ food and directed the conversation to The Economist subscription package.
Av Daily Subscriptions